This is a great space for letting you know about up and coming events in the Arts and Crafts arena so I would like to share with you some news of the Indo British Fair which is to take place from Mon-Wed, 21st – 23rd September, at Regents Hall, Salvation Army Church, Oxford Street, London (opposite John Lewis). The organisers have shared some insights here with us into the setting up process, including some Top Tips on promoting your Arts and Crafts business. So read on…
Travelista India is the company organising this year’s Indo British Fair. Their expertise lies in the field of cultural fairs, travel film festivals, and lifestyle events around the globe, with recent events in New Delhi, Dubai and London. Organiser, Akshuna, told us:
“We wanted to do a niche event which focuses on the best of the east and west and offers unique Asian, Indian and British offerings to London’s audience. London being a multicultural city is perfect for this type of event and we hope to bring a niche collection of the best of both worlds!”
The Indo British Fair will showcase an eclectic fusion of Indo representing everything Asian, Indian, Boho, tribal, gypsy and British offering cool vintage, retro and English designer products under one roof! Around 35 talented designers chosen from around the United Kingdom will be displaying the best of East and West in fashion, crafts and culture to the world. The fair will offer an interesting and innovative mix of textiles, fashion, jewellery, art, and handicrafts to those who have a keen interest in unique designer products from both the east and the west!
The organisers began their search for participants who offered unique products that captured the essence of both Asia and the UK in their creations. Searches were carried out mainly from online portals, such as Etsy and social media pages. The response for the event was amazing and all the designers are now becoming very excited as the event approaches.
Some of the participating designers are Sanapana (gypsy bags & mandala bed sheets from India), SJO Accessories (handcrafted home wares and jewellery from Sindh), Ornately (hand painted lanterns), A shine to it (English hair accessories), Vintage Amelia (hand dyed art apparels from Sri Lanka), Sohavi (jewellery inspired by sacred symbolism), LULOAH (belly dancing inspired clothing), British Bohemian (Bohemian jewellery and accessories), Maya crafts (hand-woven Yak shawls), CUCUR (Bohemian & ethnic cushions and pouffes) and many more!
Shoppers can expect to indulge in a range of exciting and unique products like Indian gypsy bags, Kantha jackets, Ikat home wares, Yoga and spiritual jewellery, decoupage boxes, English vintage wear, Celtic charms, Bohemian jewellery, kitsch dresses and loads more! There is something for everyone with designer products ranging from £20 to £500.
And if you are an activity person, then the fair’s activity corner will keep you busy! Try out Indo-British fashion (Think English hats, Victorian dresses, Indian turbans, moustaches, Japanese fans and more) at the fair’s Fashion Studio and get yourself clicked in your favourite fashion props.
Cultural connoisseurs can indulge in some exciting Henna sessions or try their hand at gypsy jewellery making, block printing or Bindi art! There will be some yummy Indian and Asian street food, cup cakes and British bakery treats for the foodies and some foot tapping Bollywood music for all!
Immerse yourself in a multicultural explosion of colours and cultures at this unique Indo British Fair and you are guaranteed to leave feeling happier and lighter (pocket wise!)
We asked Akshuna what tips, from her experience in organising these types of events, would she give to artists and craftspeople in the marketing and promotion of their work. She advised:
“Whether it is an event happening in Delhi, Dubai, Singapore or London, one thing which remains common is that shoppers have a similar attitude around the world. Designers and craftisans should make their display appealing to the shopper and if possible display the price of the products. There are instances when a shopper likes a product but is hesitant in enquiring about the price fearing it will be too high and as a result the designer loses out on the sale. So it is always a good idea to be transparent with the rates. Also, a number of craftisans and designers only expect sales from events. Though sales are important, it is also important to network and interact with shoppers and visitors who may not make a purchase. Often our participants have observed that they get delayed future sales and big future orders for their products from clients they had interacted with at some event.“
And why would artists and craftspeople choose to get involved in projects like this?
“Designers and artists should associate with such projects as it is a good platform to not just reach out to make sales or sell off stock but also a great point for sales promotions and branding. Our past events across the globe have seen huge sales and over 20,000 people visiting our fairs. That is one reason why our clients continuously repeat with us. The Indo British event will be a new theme happening in a new city but we hope to receive a good response for this one too!”
The Indo British Fair will be a first of a kind event happening in the heart of the West End with an Indo-British theme and is a very niche affair. Going by the response Travelista got for the 1st edition of this event, they hope to do many more events on a bigger scale in the future.
If any artist wants to participate or event collaborate by demonstrating a craft/textile skill which resonates with the event’s theme, they could get in touch at firstname.lastname@example.org or visit the fair site here-http://www.travelistaindia.com /#!indo-british-fair/c22j5. Or indeed, join the Indo British Fair at https://www.facebook.com/events/1454744154830240/.